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[2] In 2016, Nestlé introduced a sake Kit Kat, which combines sake powder with white chocolate. Do you want a Japanese tutor?. The milk chocolate used for Kit Kats is made from whole-milk powder and Nestlé buys most of its cacao beans from West Africa. Japanese Kit Kat: Variety Party Box 2020 (60 Pieces, 18 Flavors), Japanese Kit Kat: Sublime + Fruit Chocolatory Gift Box Assortment (7 Pieces, 7 Flavors), Japanese Kit Kat: Otona no Amasa White (12 Pieces), Japanese Kit Kat: Sparkling Wine with Strawberry (12 Pieces), Japanese Kit Kat: Otona no Amasa Premium Citrus Mint (12 Pieces), Japanese Kit Kat: Otona no Amasa Premium Mint (12 Pieces), Japanese Kit Kat: Onsen Manju (12 Pieces), Japanese Kit Kat: Cheese Cake (12 Pieces), Japanese Kit Kat: Halloween Pack (14 Pieces), Download the latest version of your prefered browser. New. In Japan, they're number one", "Made-to-order KitKat store opens in Japan", "Nestlé is building a factory just for flavored KitKats", "Nestle Japan strikes gold Kit Kat in single fingered salute to itself", "Break me off a piece of that soy-sauce bar", "Big in Japan: the story of how Kit Kats became a booming business from Hokkaido to Tokyo and changed expectations about what a candy bar could be. [2] In 2014, they were the top-selling confection in the country. Snack Subscription box. [1][2] The top-selling flavor of the candy bar in 2010 was soy sauce. [7], Notable varieties include adzuki (red bean),[2][15] beni imo (purple sweet potato),[2][15] brown sugar syrup,[2][15] matcha (green tea),[2][16] and soy sauce. Popular Japanese Kit Kat flavors include Matcha Green Tea, Japan Sake, Ruby Chocolate, Hojicha, and more! Kit Kat Yuzu Sake Chocolates. [4] Others are limited-run varieties, with excess supply saved for year-end "happy bag" specials. [8] It was also economically viable in Japan because there is no initial product fee for listing new products in Japanese convenience stores. [2] A variety of Takagi's flavors have been introduced as seasonal products, including flavors such as "plum, passion fruit and chilli, ginger and kinako soybean powder". [16][17], The cafe shop Pronto has introduced croissants incorporating Kit Kats. [2], Kit Kats were introduced to Japan in 1973 when Rowntree's made an agreement with Fujiya. [3], In 2004, the green tea flavor was introduced. In Japan, Kit Kats are commonly used as a good luck charm for students who are studying for the entrance exams. BLACK FRIDAY! By producing smaller runs of flavors, the company was better able to control its production costs. Kitkat became one of the most interesting chocolate maker in Japan because of their scrumptious, interesting and tempting flavors of chocolates. [4] In 2015, 500 single-finger bitter chocolate bars were sold with gold leaf wrapping for about $16 in high-end retail shops. [8], The business model was created to solve a problem the company found in Japanese convenience stores, which frequently rotated items and flavors off of shelves. [8], Kit Kats in Japan are produced at Nestlé-owned factories in Himeji and Kasumigaura. You can update your browser from the link below. Original Flavor Chocolate. Japan is home to over 300 unique flavors of Kit Kats created exclusively for certain cities, regions, and seasons. Japanese Kit Kat Japan offers a variety of unique Kit Kat flavors, including a series based on unique foods and flavors found in cities and regions across Japan. Sublime Bitter. Strawberry. [9], Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with "Kitto Katsu", a phrase meaning "You will surely win" in Japanese. Kit … [2][10][11] Kit Kat's "Lucky Charm" advertising campaign in Japan won the Asian Brand Marketing Effectiveness Award in 2005. The company claims it has served more than 1 million customers and earned more than 2 billion yen. ", "A Typology of Superstitious Behaviors: Implications for Marketing and Public Policy", "Exam fever gives Japan a craving for Kit Kat", "Media: Asia's Media & Marketing Newspaper", "Hitting close to home: how a local identity enhances the packaging solution", "Kit Kat Kaleidoscope: Far-Out Flavors From Japan", "Kit Kat Mini Amazake Flavor – White Rabbit Japan", "Japan to get new Kit Kats you can heat, and we want them", "Butter-flavored Kit Kats come to Japan as new specialty store opens in Hokkaido", "Now you can buy cough-drop flavoured Kit Kats in Japan", "Kit Kat: European Cheese, Rilakkuma Hotcake, Strawberry Cheesecake, and Sakura Maccha Latte", "Special melon and cheese-flavored Kit Kat now available, but only at selected airports! $ 28.90. The Kit Kat brand took the number one sales position from Meiji chocolate in 2012, though Meiji remains the leading confection company in Japan overall. In 2014, they were the top-selling confection in the country. [3] The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010. [1][2] Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confection in Japan from 2012 to 2014. There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000. per page. Some of these include Green Tea, Wasabi, Purple Sweet Potato, Azuki, Sake, Sakura, and Rum Raisin. and merch from all over Japan. behind the snacks! Meet the small family businesses [7] The company believes the limited-edition seasonal models create a "scarcity and rarity of value" for customers. 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