That's the message from Mattel and its newly released Barbie 2020 Campaign Team. Yes, even they even included a voter! Mattel, Inc. (NASDAQ: MAT) today announced the Barbie® 2020 Campaign Team set to expose girls to public leadership roles and pique their interest in shaping the future. In addition to the playset, Barbie is also launching educational resources, like play ballots, printable activities, and prompts for girls to write their own campaign speeches among many others on Barbie.com/CampaignTeam. With seven runs for office since 1992, Barbie has a long history of showing girls they can and should be in office. Four diverse dolls hope to expose girls to public leadership roles by showing them a full political campaign team… “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. Ahead of the 2020 election, the brand is launching this new doll set alongside a full marketing program aimed at the next generation of leaders by highlighting the importance of voting and taking a stand and showing girls how to run a campaign. Barbie has been around for so many years and the faces and jobs of the dolls have been thankfully changing so much as the years go by. Barbie Campaign Team Fashion Doll. The only place to satisfy all of your guilty pleasures. The set highlights dolls of different ethnicities, including a Black candidate, to remind all girls they can lead from the polls to the podium. Barbie 2020 Campaign Team was launched ahead of the 2020 election alongside a full marketing program that highlights the importance of voting and taking a stand while teaching girls how to run a campaign. Barbie Launches Diverse Series Of '2020 Campaign Team' Dolls. In Partnership with She Should Run, Brand Educates on Leadership Roles and Importance of Voting. Pregnancy and parenting news, given to you in a way nobody else has. The set went for sale for $39.99 on July 28. The world-famous doll company has recently released its newest career set, Barbie 2020 Campaign Team. Share Share Tweet Email Comment. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Barbie first rolled out its career set in 1992 and has since featured many leadership roles that girls can aspire to become when they grow up. Start your Independent Premium subscription today. The set costs $39.99 and is available from major US online retailers, including Amazon. 28, 2020-- Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, said in a statement, “Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country. The presidential candidate Barbie is a black woman in a pink suit with black trousers while the rest of her presidential team are decked out in stylish dresses. With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. ”With less than a third of elected leaders in the US being women, and black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices.”, She continued: “Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”. The 2020 Campaign Team called Barbie's "Career of the Year" can be purchased online as a set with a price tag of £31.00. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”. While we know there are barriers to getting girls in leadership roles, 66% of adults surveyed by She Should Run* observed an increased perception in leadership potential in children who role play. In addition to the dolls, Mattel released resources available online, such as play ballots and other printable activities, including prompts for girls to write their own campaign speeches. In a press release from Lisa McKnight, Global Head for Barbie and Dolls at Mattel said, "Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country.
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