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Can you see how Instagram influencer marketing statistics from 2020 are key to become the highest paid celebrity Instagrammer? But in 2020, creating video content is not enough. Instagram Influencers’ Marketing Stats 11. That’s 14% of adults aged 13 and over. Instagram Stories has become the greatest success story of the Instagram family. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, users will spend on Instagram about 28 minutes a day; They may not have the highest incomes yet, but they are probably the group most likely to spend on items promoted by online influencers. Update June 2020 — As of May 2020, Instagram has been downloaded more than 1.8 billion times.The photo-sharing platform launched in 2010 and has grown in both popularity and functionality adding video-sharing, Stories (thanks, Snapchat), live streaming, and longer form content (IGTV) capabilities. Real or Fake? How to Start a Subscription-Based Business That Makes Money... 38% of those earning less than $30,000 p.a. Of the 300 respondents to this survey, 79.7% consider Instagram their #1 platform, and this figure is expected to rise to 87.1% by 2019. This statistic shows a huge change during 2017. Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. She “only” has 11.2 million followers on Instagram, compared to Huda Kattan’s 21.7 million followers. Instagram Influencers Receive Payments Ranging from Free Product to $1 million, 9. Influencer marketing is a social media marketing approach that involves working with celebrities, opinion leaders, and everyone who has subscribers to promote products or services. For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. SocialBlade is a premiere Instagram community where you can chat with other Instagram users. Mediakix expects total influencer marketing spending to be $5 – $10 billion by 2020. 89% of marketers say Instagram is the most significant social network for influencer marketing. Recent results from a Hashoff survey suggest Instagram may end up receiving an even higher proportion of influencer spending. The most-followed account by some way is the official Instagram account, with 313 million followers at the time of writing. Its user numbers have doubled over the last two years, and are more than five times what they were four years ago. As a rule, it is quite challenging to seal such a deal due to the diversity of influencers’ interests and their preferences. An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand. This rose to 18.4% in 2014, 32.3% in 2015 and 48.8% in 2016. The idea is to create a hashtag for a particular campaign and promote it through all channels, such as stories, posts, etc. Instagram is the fastest-growing social network in 2019. It reached 100 million active users in February 2013 - a number that people considered excellent at the time. According to HopperHQ, she receives an average of $550,000 for every sponsored post she makes. The videos that influencers share on Instagram should be short and vertical. Your favorite profiles always up to date? The Influencer Marketing Hub commissioned a survey on The Rise of Influencer Marketing earlier this year. Heepsy covers 80% of influencers within this range. Posts that use location tagging receive 79% higher engagement than posts that don’t. Forbes has created Top Influencers lists in some categories. 5 Influencer Marketing Stats on Instagram You Need to Know. Sure, you can post pictures and videos on Facebook and include them in your tweets on Twitter – but these were added as an afterthought. Selena Gomez has probably the most unbalanced Follower: Following Ratio on social media – 128 million: 284, i.e. Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. According to HypeAuditor, National Geographic Travel (natgeotravel) was by far the most-followed travel influencer on Instagram worldwide with over 38.66 million followers in May 2020. use Instagram, 31% of those earning greater than $75,000 p.a. Allowing for the fact that location tagging is still uncommon on Instagram, brands and influencers could enjoy using this as a point of difference. Influencer marketing statistics have impressed many experts in dozens of professional industries. So, who earns $1 million per post? Instagram Influencer Marketing Statistics 2019 14. This is another statistic that indicates how quickly Instagram usage is growing. While not all these accounts will be amenable to working with influencers (the top account, for instance, is Instagram itself) it shows the potential reach for brands with deep pockets. Instagram began in 2010. By September 2017 the top positions had reversed, with Michelle Lewin now commanding 12.6 million followers, compared to Jan Slater's 11.5 million. Influencers, who discard the special effects of Photoshop, wear casual clothes and do not have perfect hairstyles, attract much more attention and followers on Instagram. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base. Besides, people should strive to create content that positively affects their audience instead of just posting updates for the sake of constant posting. Instagram Expected to Reach 14.5 Million Sponsored Posts in 2017, 6. Instagram is most often used for influencer marketing, followed by YouTube and SnapChat. Make a note of them or download the free guide on creating an Instagram influencer marketing strategy I have put together by clicking this link. Forever! As at October 2017, their collective following had risen to 57,481,000. Of course, she is very much a celebrity – and any business that wishes to work with her has to pay celebrity rates. 31% of Americans Earning Over $75,000 Use Instagram, 3. Brands typically pay them about $50 per Instagram posting. 24. Some influencers on Instagram increase their value for subscribers by offering professional video services, designers, photographers, and hairdressers to work with them. According to a ComScore 2016 Instagram survey, 75% of Instagram users take some action, for example visiting a website, searching, shopping or telling a friend, due to being inspired by a post. There were only 150 million daily users in January 2017, rising to 200 million in April and skyrocketing to 500 million in September. how you can beat the Instagram Algorithm without actually cheating, 1. Despite “only” having 107 million followers (compared to Selena Gomez’s 128 million) Beyoncé can bring in $1 million for a sponsored post. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand: In 2020, the partnership trend with micro-influencers will continue to gain popularity. With the help of influencer marketing, you reach more people with the help of those who can really influence the choice and opinion of the audience. The changes primarily relate to the fact that Instagram is becoming more user-friendly and marketplace-like. In fact, people are more likely to use a service or buy a product recommended by an influencer. Today, 95 million photos and videos are shared on Instagram every day. This works well for the audience because they find this method of long-term brand endorsement by a blogger to be much more reliable. 5) Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent. Women make up the majority (62%) of news consumers on Instagram. Instagram advertisers can reach a youth audience of 52.9 million It is due to the fact that it is easier to agree with opinion leaders who have up to 10 thousand subscribers. Instagram is the Most Important Social Platform. Their Top 10 Beauty Influencers combined had 49,157,110 Instagram followers at the time Forbes wrote this article. The average influencer on Instagram charges $100 per 10k followers. Instagram Stories Has 250 Million Daily Active Users, 500 million user their account on a daily basis, 79% higher engagement than posts that don’t, Beyoncé can bring in $1 million for a sponsored post, Socialblade’s Top 50 Instagram Users by Followers, average Instagram influencer in the beauty sector, learn about a product or service on Instagram, What 20 Studies Say About The Best Times To Post On Social Media, 26 Top YouTube SEO Tools to Boost Your Reach and Rankings, Top Marketing Project Management Software. 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